Alcohol Advertising in Magazines and Adolescent Readership
نویسندگان
چکیده
منابع مشابه
Alcohol advertising in magazines and adolescent readership.
CONTEXT Adolescent drinking is a major public health concern. The federal government does not restrict alcohol advertising to adolescents, but relies on the alcohol industry for self-regulation. OBJECTIVES To investigate recent alcohol advertising in magazines and to determine whether advertising frequency is associated with adolescent readership. DESIGN, SETTING, AND SUBJECTS All alcohol a...
متن کاملAdolescent exposure to alcohol advertising in magazines: an evaluation of advertising placement in relation to underage youth readership.
PURPOSE To investigate whether alcoholic beverages popular among underage youths are more likely than those less popular among these youths to be advertised in magazines with high underage youth readerships. METHODS We compared the alcohol advertisement placement in 118 magazines during the period 2002 to 2006 for alcoholic beverages popular among youths to that of alcoholic beverages less li...
متن کاملSex differences in adolescent exposure to alcohol advertising in magazines.
OBJECTIVES To measure girls' and boys' exposure to alcohol advertising in magazines and to compare this exposure with that of legal-age persons. DESIGN, SETTING, AND SUBJECTS Alcohol advertisements (N = 6239) in 103 national magazines for which placement, audience, and cost data for 2001 and 2002 were available, categorized by year, beverage type, and brand. Placement and readership (age and ...
متن کاملALCOHOL ADVERTISING IN MAGAZINES AND READERSHIP DEMOGRAPHICS: DO ADOLESCENTS MATTER FOR REGULATION? by
This paper examines the empirical relationship between alcohol advertising placements in magazines and adolescent readership. Poisson and negative binomial regressions are applied to count data on cumulative placements by beverage for 35 major magazines during the years 1997-2001. The results indicate that demographics other than youth readership determine the placement of alcohol advertisement...
متن کاملAdolescent exposure to cigarette advertising in magazines: an evaluation of brand-specific advertising in relation to youth readership.
CONTEXT Understanding the relationship between cigarette advertising and youth smoking is essential to develop effective interventions. Magazine advertising accounts for nearly half of all cigarette advertising expenditures. OBJECTIVE To investigate whether cigarette brands popular among adolescent smokers are more likely than adult brands to advertise in magazines with high adolescent reader...
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ژورنال
عنوان ژورنال: JAMA
سال: 2003
ISSN: 0098-7484
DOI: 10.1001/jama.289.18.2424